PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Browsing: Podcast
Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
Listen Up: Why It’s Better to Be Interested than Interesting
As a communication expert, Alison Wood Brooks spends a lot of time talking about talking.…
Stay Creative: How to Keep Your Ideas Fresh and Practical
In this podcast episode, we share common mistakes that can stifle ideas and why managers…
Is an Unbranded Content Site Worth It? All Signs Point to Yes at SAP
What’s the future for unbranded content sites? SAP runs an unbranded content site whose future’s…
4 Top Creatives on the Ads That Influenced Them
In our new series, we hear from Omid Farhang, Pum Lefebure, Walter Geer and Gerry…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
“Are You Listening?” How to Stay Open and Curious to Other People’s Ideas
In this episode, we discuss the importance of really hearing where others are coming from.…
Starting a brand from scratch
Kristen Tomlan, Lippincott alum and founder and CEO of DŌ Cookie Dough Confection, shares how…