Take a deeper look at the real stories and key moments that led to Lion-winning work that pushed society, business and creativity forward.
Whether you’re thinking of entering Cannes Lions for the first time, or you’re a veteran looking to see what’s new – start your journey today with a look back at moments of creativity that moved the world, and a crash course of information to get you started.
Old Spice | The Man Your Man Could Smell Like
When Wieden+Kennedy Portland came up with the concept for the 30 second spot The Man Your Man Could Smell Like, they likely had no idea that breaking the fourth wall would create one of the most legendary advertising characters of all time.
FCB | NVR FINISHED
“In a partnership where you can be vulnerable, something interesting happens which is the vulnerability turns into courage; and I really believe that when you are courageous you get closer and closer to great creativity”.
Snickers | You’re not you when you’re hungry
From getting sacked, to developing the line –BBDO Worldwide has some sage advice for anybody looking to create work that seems to transcend time and space.
The Last Ever Issue | VMLY&R Poland
Have you ever bought a porn magazine? VMLY&R Poland have. Hear how they bought Poland’s most popular porn magazine… and won multiple Lions, by shutting it down.
Vicks | One in a Million #touchOfCare
Offroad Films partnered with Procter & Gamble for Vicks to show that truth and authenticity are far more powerful than fiction.
Diversity drives the world forward, as proven when McCann Tel Aviv and IKEA came together to make the world a more accessible place.
The truth-telling story of Libresse
Blood, sweat and tears: in this behind the scenes case study, the team from Essity and AMVBBDO take us on their five year journey to smash taboos around women’s bodies.