How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
Browsing: Cannes Lions
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
‘Q2 will be a blood bath’: Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback
Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of…
Are we seeing a pivot back to brand?
It appears that brand building is back, after years of digitally-enabled performance work drawing the…
Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…
The CMO of the future
Though the CMO is a powerful position in the business, it requires constant adaptation to…
The Jeff Goldblum guide to getting someone’s attention
At Cannes Lions, the ‘Jurassic World’ and ‘Thor: Ragnorok’ star shares his approach to commercial…
Cannes Briefing: The unanswered questions of Cannes
Cannes is in the home stretch. Expect to hear scratchy voices, glassy eyes and possibly…
‘Welcome to #Hustletown’: How hustle culture took over advertising
A young agency planner recently started a new job. As part of her “welcome kit,”…
Next-Level Marketing Lessons From Kendrick Lamar
Here’s how to build your brand like the iconic hip-hop star. He’s won 119 awards from…