If you’re not embracing native advertising, your content marketing strategy is obsolete
We have a serious problem in content marketing and I’m going to point fingers today.…
Browsing: Content Marketing
How will pandemic change influencer marketing
I recently saw two statistics that seem to be at odds. One-in-five influencers say brand collaborations…
The 3 Cs of Content Marketing – Strategy That Brings Us Leads
Let’s start this blog with a hard-hitting fact: A large number of marketers start a…
B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies say email is the best channel for producing and nurturing…
Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…
Creating a framework for digital healthcare content
Healthcare brands have a unique opportunity to use digital content to help people understand what…
How to Bootstrap Your Content Marketing
You don’t need a lot of money to be effective with content marketing. Here is…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…