The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Browsing: Content Marketing
8 Content Marketing Examples To Inspire Your Best Work
“Why didn’t I think of that?” The best content marketing examples inspire other marketers. All…
10 Content Marketing Trends to Watch in 2022 [Infographic]
As marketers dive into 2022, which content marketing trends should they be watching closely? Directional…
The Blandscape of B2B Marketing Content Needs a Bit of Emotion
For some reason, B2B marketing content tends to lean more toward academia than literary license.…
In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
These 4 Content Marketing Fails Are Fixable: Here’s How
When your content marketing program is starting, almost anything is likely to make a positive…
The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits…
How to turn content creation into a lead generation strategy
A good idea popped up in a recent conversation with Trent Dyrsmid, founder of the awesome Bright…
Why social sharing is the world’s most awesome content marketing metric
The most important metric for any digital marketing effort is conversions. We all like money.…
THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW
The week’s weirdest ideas plus fairy tales and classic ads reborn Here, a look at…