AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…
Browsing: Content Marketing
Creating a framework for digital healthcare content
Healthcare brands have a unique opportunity to use digital content to help people understand what…
How to Bootstrap Your Content Marketing
You don’t need a lot of money to be effective with content marketing. Here is…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
GET TO KNOW… Peter Weingard
Peter Weingard is an award-winning marketing executive who has helped top brands like West Elm,…
The Digital and Graphic Design Trends of 2020 [Infographic]
If you want to maximize your digital marketing performance, you need your visual elements to…
How to Maximize Your Startup’s Content-Marketing Budget
Businesses with razor-thin margins can still generate real ROI. You’re running a new startup and…
Advertising’s Untold Stories
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved…
We study the UX industry. Here’s what will change in 2020
Most of us have participated in at least one “2020 vision” project at work. Now…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…