Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Browsing: Content creation
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
Content Creators: 12 Tips to Help You Win Over Impatient Readers
Only 17 years ago, in 2000, the average attention span was recorded at 12 seconds. Now,…
How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
Yes, here’s another article espousing the virtues of live video for your content strategy—but we…
How Agencies Are Helping Brands With Social Media Marketing
Brands are employing marketing agencies to help with a wide range of social media efforts,…
How video storytelling and mobile have transformed Shell’s corporate marketing
Shell’s global corporate marketing has shifted entirely from one dominated by traditional media (i.e. TV…
AT&T Deal for Time Warner Could Open More Options to Advertisers
Buyers see potential for more data-driven advertising on both TV and web When Verizon Communications…
Inside the rapidly changing world of Television
The Future of Television: Where the US Industry Is Heading The digital disruption of the…