Top CMO Challenges and Focus Areas for 2020
CMOs are consistently confident in their marketing technology (martech), innovation and personalization investments, according to…
Browsing: CMO
10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…
Innovative CMOs deliver superior business value
A pioneering minority of chief marketing officers is driving transformational change at their organisations by…
Technology can increase the impact of marketing: Raja Rajamannar, Mastercard CMO
Rajamannar, the new President of World Federation of Advertisers, talks about the need to adapt…
The Future-Ready CMO
Effective marketing leaders often live in two realms—the present and the possible. A deep understanding…
The Consequences of Ignoring Brand Story
Years ago, I started my marketing career at Kraft Foods. It was an amazing place…
Only 8 of the 100 most award-winning chief creative officers are women
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…