Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Browsing: CMO
Reports: Instagram advertisers stay loyal, keep spending more
Stories ads are taking off, and incremental spend from long-term advertisers is driving Instagram’s growth.…
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals
Facebook had a bad 2018 when it came to trust and privacy, leading to a…
The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries…
How Savvy CMOs Can Leverage Location In Their Marketing Mix
It’s hard to believe it’s only been about a decade since ads made the leap…
DTC brands are drawn to podcasting, but aren’t sure of its impact
Direct-to-consumer brands are flocking to podcasts because of their ability to use promo codes to…