Big Brands, Small Biz
For small businesses, the last few months must have felt like a rollercoaster ride whose…
Browsing: CMO
Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
A PINTERESTING Conversation
Interview with Pinterest’s global head of marketing Jim Habig Pinterest is a unique social media…
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
Are agency people embarrassed about how they make their living?
Jeremy Taylor spent a week in May 2021 attending the AdForum Consultants Forum, on the…