ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Browsing: Marketing
How brand purpose guided Grab though the pandemic
That brand purpose needs to be more than just words has become increasingly clear during…
Raja Rajamannar: How technology and data killed marketing as we knew it
Marketers must be ready for a future that is shaped by everything from smart speakers…
How to Get Voters Off the Fence? With a Soft Touch
If you want to move a chair, just push it in the direction you want…
The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…
It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…
The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed,…
Brand Friction: The key to unlocking the complexities of customer experience
The concept of “positive brand friction” and how it can be used to improve customer…
How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…