4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas. Being able to effectively…
Browsing: Marketing
The five biggest mistakes companies will make with their digital strategies – and how to avoid them
With the year ramping up into full swing, February is a good time to take…
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
WIZ KHALIFA’S NEWEST SONG IS IN AN OREO AD
A 30-second spot will air in the Grammys Oreo has tapped rapper Wiz Khalifa and…
Time to get real – what marketers can learn from video game graphics
We used to think of video game graphics as blocky, static polygons. Today, real-time technologies…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Retail Resurrection: A Rosy Outlook for 2019?
For many U.S. retailers, 2018 turned out to be a very good year. Buoyed by…
The frictionless mobile media experience
The idle time in our lives presents a key media opportunity. Every time we wait…