Sweeping Away Sludge: How Consumers and Firms Can Find a Barrier-free Path
Behavioral scientists use the term “sludge” for friction that makes processes difficult to navigate, and…
Browsing: Marketing
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
Why AI means the return of contextual targeting
The slow death of the third-party cookie means that contextual targeting will become increasingly important…
8 Considerations When Selecting an AI Marketing Vendor
Does a landscape for artificial intelligence (AI) marketing vendors exist? You’d think so, with all…
Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
Brain trust: your favourite risky campaign?
Think bold, forward, maybe even a little bit ‘out there’ – is there a favourite…
Consumers Warm Up to Facial Recognition to Keep Them Safe, but for Marketing and Advertising, No Thanks
As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping…
It’s all about selling disruption, says Ben Shenoy
Do you remember the Sinclair C5, the Apple Newton or Cheetos Lip Balm? You may…
Marketing the Cosmic Crisp: Will Consumers Bite?
For apple aficionados who share in the opinion that the Red Delicious can “rot in…