Marketing imperatives for a cookieless world
The demise of third-party cookies is an opportunity for both brands and publishers to rectify…
Browsing: Marketing
What exactly are dieting apps doing with all your data?
Nonprofit Privacy International’s new report shows how three dieting apps are collecting a lot of…
‘Change without story is a mandate, change with story is purpose’: Why marketing and comms execs are being tapped for chief-of-remote roles
This article is part of the Future of Work briefing, a weekly email with stories, interviews,…
Ad Agency Trends To Watch Out For
— Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…
The streaming opportunity for Financial Services and Insurance brands
How to support Gen Zs and millennials throughout their financial journey. Traditionally, the consumer journey…
B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
7 Digital PR and Earned Media Strategies that Give Your SEO a Boost
Business Growth and SEO The pandemic struck. Shutdown orders were issued. We all had to…
The best Olympic logos of all time, according to design experts
The real Olympic blood sport? Debating the official logos. This year’s Olympics have a confusing…