‘I Didn’t Want to Be a Businessman’: Patagonia’s Founder Just Gave Away His $3 Billion Company
In an unprecedented move, Yvon Chouinard will transfer ownership of Patagonia to a trust and…
Browsing: Marketing
The Importance of Digital Disruption in Business and Marketing
Digital disruption is the renaissance of the 21st century. In the new world, where transformation…
The Rise and Fall of Fabled Products
With childhood brands, a walk down memory lane can be a little disappointing and somewhat…
This List Of Brands That You Need To Avoid Like The Plague Will Help You Become A Better Educated Consumer
A viral Reddit thread delivers a compendium of the worst brands from around the world…
How to Get Your Conscious Mind in the Driver’s Seat and Create Control in Your Life
Oftentimes, we’re at the mercy of our emotions. But the most successful people in the…
Overcoming the barriers to creativity
Client-side marketers recognise the power of creativity to deliver more effective marketing, but many find…
You can’t move too fast: A conversation with Andy Penn
As CEO of Telstra, Andy Penn reinvented the company’s product offerings, digital capabilities, overall structure,…
The definitive guide to what’s in and out in ad tech in 2022
— This article first appeared in digiday.com Seeking to build and grow your brand using…
Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…
‘Now you’re just annoying me’ – influencer fatigue sets in
The aspirational lifestyle displayed by many influencers might have made sense during the good times,…