
How Understanding the Economics of Attention Can Help Small Businesses Stand Out
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
SUMMARY Some experts view attention through the lens of scarcity—a critical concept in economic theory. Business…
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
Over the last 10 years, we have witnessed an emergence of digital brands that have…
Facebook faced a firestorm after its AI committed an “unacceptable error.” If Facebook’s AI, backed…
AI streamlines workflows, improves predictive capabilities and better accommodates customer demands Marketers are no exception to…
Collaboration has always been key in the academic setting. Students learn better when they can…
Today’s major opportunity for ad tech is in finding a replacement for the cookie and…
I quit advertising twice. First when I left my global job at Saatchi & Saatchi…
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…