Marketing Growth: How to Optimize Brand and Demand [Infographic]
When looking to drive growth marketers typically focus on demand marketing. However, research covered in…
Browsing: Brand Marketing
How OREO’s #ProudParent campaign connected to National Coming Out Day and started a lasting conversation
Key results +2846%increase in mentions1 5xhigher engagement vs benchmark3 +34%lift in positive sentiment2 The opportunity…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
Design tools have improved dramatically. But they’re still failing users in one key way
It’s not enough to observe how people with disabilities use tech. They need to be…
Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most videos created by businesses are less than two-minutes long, according to recent research from Vidyard and Demand Metric. The…
Is Your Brand Really Making Progress Towards Diversity, Equity, Inclusion and Justice?
More companies are outlining policies and setting targets for DEIJ, but meeting those commitments remains…
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
From Facts to Fake News: How Information Gets Distorted
Remember the old childhood game of telephone? One kid whispers a phrase in another kid’s…
Want to Become a Better Leader? Question Your Assumptions
When Wharton management professor Adam Grant sat down to write his new book, Think Again: The Power of…