Marriott CEO Sorenson Details Crisis Contingency Plans in Emotional Address
In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized…
Browsing: Brand Marketing
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Brand Marketing vs. Performance Marketing: Finding the Right Balance
Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
How Gen Z will change the face of brand marketing
Corporate America can’t afford to ignore Gen Z This is the year Gen Z takes…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
The five biggest mistakes companies will make with their digital strategies – and how to avoid them
With the year ramping up into full swing, February is a good time to take…
Even cops say this new Alexa ‘skill’ might scare off potential burglars
Homeowners have always come up with clever ways to scare away potential burglars. They leave…
Why AI Is the New Battleground for Brand Marketers
Embracing consistency and effective frequency Most brand experiences will be delivered through AI by 2025.…
Social Media’s Ace in the Hole
Opinion: The overlooked mid-funnel is a critical piece of the customer journey Most brand marketing…