Airbnb’s marketing approach brings success
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
Browsing: Brand Marketing
For Missguided, influencers are taking the place of ad agencies
Missguided invests heavily in influencer marketing. In fact, it takes the lion’s share of its…
Using Advertising Science to Build Your Brand
Over the last 10 years, we have witnessed an emergence of digital brands that have…
Your office air is making you stupider
A landmark study should have all businesses rethinking their offices. It’s a sickening irony: Our…
60/40 branding-demand generation best on LinkedIn
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
Numerology and the Marketing Math!
Numerology and the Marketing Math: The 25 to 70% off enigma!Numerology: Definition:The branch of knowledge…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
Leveraging Consumer Insight & Brand Strategy
What is a Consumer Insight? And perhaps, more importantly, why is understanding and applying consumer…