LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]
hould you focus on building your brand on social, or driving direct response?
Each element has its place, but according to LinkedIn, it’s branding that will deliver the best results in the long run – so long as you take an intentional, sustained content approach.
As per LinkedIn:
“Evidence is mounting that loading budget into performance marketing without a brand strategy to support it risks diminishing returns. Research by the Institute of Practitioners in Advertising (IPA) shows the impact of demand marketing declining quickly over time, while an investment in brand keeps on giving. That’s why IPA data suggests that the optimal marketing mix gives 60% of budget to brand, compared to 40% for demand.”
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This article first appeared in www.socialmediatoday.com
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