Glassdoor’s Bold Redesign Unveils Vibrant Colors and an Empowering Community Platform
Brand and digital studio Koto partners with Glassdoor for its first-ever facelift since the platform started in 2008. Glassdoor’s…
Browsing: Brand Strategy
Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
How do you build a brand to last? It’s about evolution, not revolution
Over the past few years, we’ve seen major rebrands steal the spotlight. Here’s why companies…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…
10 Consumer Tech Trends to Watch in 2023
We analyzed millions of data points to discover the latest trends in consumer tech to…
Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Nancy Reagan, the Buddha, and You: On the future of your brand
The Buddha says, “The problem is you think that you have time.” Nancy Reagan echoes…
HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…