Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
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The Best Times to Post Your Social Media Updates in 2021 [Infographic]
When should you be scheduling your social posts to maximize engagement and response? While individual…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
How to Use LinkedIn Stories to Promote Your Business [Infographic]
Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in…
Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]
The B2B customer journey is often long and complex, involving quite a bit of investigation,…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
Five Tips for Making Company-Culture Videos That Captivate Your Customers’ Hearts (Article 2 of 3)
In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail…
Linked in offers brands new followers insight
Pages also now have an ‘Events’ tab for to feature their (virtual) events. inkedIn rolled…
How to think about content creation and personal branding
Even under the best of circumstances, the journey to becoming a fully fledged content creator…
How Small Advertising Agencies Can Win Big Clients
A recent interview in Ad Age’s Ad Lib podcast reveals the insight that even large…