3 Tips to Optimize Your Digital Ad Campaign
Advertisers often ask their SmartBrief account management team how to get the most out of…
Browsing: Digital Advertising
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low
Artificial intelligence for media buying remains a far-off dream. “More marketers are using AI for…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
People love Instagramming billboards–and it’s great for advertisers
1 in 4 Americans has posted an image of an outdoor ad to the platform,…
Programmatic advertising’s disruptive position
We live in an age where we regularly talk about things in person with our…
Real-Time Content, Interactive Streaming Drive Digital Ad Revenues
Digital advertising is experiencing a new resurgence, thanks to the uptick in streaming services. It…
Connected TV Is Reshaping Advertising
In the good old days of early 2017, the advertising world was abuzz with the…
THE FUTURE OF TELEVISION IS … MORE TELEVISION
CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with…
How Well Do You Understand Digital Advertising?
Test your knowledge and see how it compares to the experts’. Based on the research…