Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
Browsing: Digital Advertising
How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever
For helping to crack one of the most pernicious digital fraud schemes in history, White…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…
6 Alternatives to Social Media Marketing
A recent social media shutdown illustrates the importance of using multiple forms of marketing for…
Moving past the click: four alternatives to CTR
CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief…
3 key components of mobile audience marketing
As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the…
Keeping Up With Nike’s Digital Strategy
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
Marketers: T-commerce is ready to takeoff in 2019
T-commerce, or trade via a smart digital TV-set, has seen a lot of proof-of-concept activity…