Why AI Is the Future of Advertising
The way you advertise is going to change—dramatically—thanks to artificial intelligence. You can already start…
Browsing: Digital Advertising
Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
The age of the operator: What the new cluster of digital-media acquirers are doing differently
Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice…
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Native could be your most powerful ads
With the arrival of social media platforms, such as Instagram, and other advances in technology,…
How the No.1 most creative person in business this year led the FBI to its biggest ad-fraud bust ever
For helping to crack one of the most pernicious digital fraud schemes in history, White…