Using Advertising Science to Build Your Brand
Over the last 10 years, we have witnessed an emergence of digital brands that have…
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In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
HOW VIDEO GAMES ARE EMERGING AS ESSENTIAL PLATFORMS FOR MUSIC MARKETING
Music labels, artists and legacy gaming companies are leaning in to new gaming and music…
Infographic: How to nail audio, video on YouTube
With more people now tuning into YouTube’s audio-only options, including YouTube Music, last November, YouTube…
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…
Keeping Brands Safe in an Angry World
Two years ago, in the late New Zealand summer, a lone gunman live-streamed his first…
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…