Every Minute Online Is a Battle for Consumer Attention
This not-to-scale visualization of what is happening on the internet every single minute of every…
Browsing: YouTube
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
How to win in upper funnel video advertising
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness For PPC…
Digital Gives Cross-Platform Campaigns 16% More Reach
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that…
YouTube and Deezer are the most popular audio streaming platforms
SUMMARY An overview of global audio streaming platforms by consumption and penetration in 2018. Over…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
What Matters When It Comes To Advertising: Connections Outpace Budget
Do you need to spend more on an advertisement for it to be effective? At…
Back to Basics: Maximize your YouTube advertising
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience.…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…