Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Browsing: YouTube
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
The Best Times to Post Your Social Media Updates in 2021 [Infographic]
When should you be scheduling your social posts to maximize engagement and response? While individual…
How YouTube went from media pariah to partner, and what it means for marketers
Once vilified and legally challenged by media giants for sharing small chunks of their content…
Here’s Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Back in the early 2000s, the idea of social media influencers was a new concept,…
CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
15 Tools to Boost Your YouTube Marketing
2020 has been tough for everyone. Hundreds of businesses have collapsed, and those left standing…
Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…