Something very interesting is happening in the global music industry!!!
Last week, Justin Bieber agreed to a $200-million deal that would transfer ownership of his…
Browsing: YouTube
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
Understanding the Components of Trust: Is Objectivity Essential?
Right now, the American public trusts businesses more than they trust the government or media.…
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
YouTube v TikTok: What Gen Z prefers
Young Britons are three times more likely to be using YouTube than TikTok, but they…
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
INTERACTIVITY: ADVERTISING’S HIDDEN ENEMY
The advertising and marketing industries had a dream. The dream was that interactive media would…
For Missguided, influencers are taking the place of ad agencies
Missguided invests heavily in influencer marketing. In fact, it takes the lion’s share of its…