Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
No Brand Is ‘Too Boring’ For Social: 3 Examples It happens nearly every time I…
With over a billion hours of videos watched every day, YouTube is an ideal place…
Every year sees video leech more and more web traffic from other content types. As…
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
For starters, get out of the office and find your end users. Developing a sound…
Do you advertise your advertising agency? Based on my industry experience, most do not. This…
The ghost in the machine will now tell stories ew machine learningtechnologies, user interfaces and…
28% of marketers report that influencer marketing is the fastest growing customer acquisition method. We’ll get…