Never has music consumption been so divided across literally dozens of services. So to have any chance of success, musicians and the companies helping them need to understand how and where music is consumed and how that is changing.
Unsurprisingly, paid subscription services like Apple Music and Spotify are the most preferred option for listeners, but they account for only 24% of music consumption.
Add in ad-supported tiers, and you are still at just 32% or less than one third.
This article first appeared https://www.hypebot.com
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