Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Browsing: Spotify
One Wheel, Zero Buttons
This week the hosts debate whether one wheel is better than two, and whether having…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
The 10 Best Artists of a Decade That Atomized Music
Social media platforms toppled the reign of the album. The 2010s were all about singles—rewriting…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
The Renaissance of Somewhat Controversial Public Transit Ads
eMarketer principal analysts Nicole Perrin and Andrew Lipsman discuss the wave of contentious subway ads:…
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
How subscription models can boost ad revenue
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months…