Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
Browsing: Spotify
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
22 apps designers can’t live without
There’s no doubt that technology has transformed the design world. While much of the design…
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Should marketers create competitive brand tensions?
The ‘Spicy Fish Diss’ aimed at McDonald’s is a prime example of how pop culture…
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
The questions Spotify, Bumble, and Medium execs are asking themselves—and why you should follow their lead
These eight ‘Masters of Scale’ built multibillion-dollar companies by asking simple, but important, questions. Is…
Image streaming: Why it’s perfectly positioned for a post-cookie landscape
Streaming has embedded itself into so much of what people do today that they barely…
How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…