HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
Author Jack Neff
Jack Neff
Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.
MARKETERS’ BIGGEST CONCERNS HEADING INTO 2023
The economy leads the list, but growth, marketing spending, sustainability, DE&I and measurement also loom…
AMERICAN EAGLE’S CMO ON HOW TO GET SHOPPERS’ ATTENTION—AND WHY BRANDS SHOULD EXPERIMENT
‘I don’t mean to start throwing darts at certain advertising platforms,’ Brommers said at Advertising…
NO MORE TABOOS: WHY BRANDS ARE TELLING THE UNVARNISHED TRUTH ABOUT BODILY FUNCTIONS
Images and frank talk about breastfeeding, periods and ‘poop’ hit the marketing mainstream—like it or…
GOOGLE STILL ISN’T WHERE BRANDS WANT IT ON VERIFICATION, BUT IT TAKES (AND GETS) CREDIT FOR TRYING
Twenty months after Procter & Gamble Chief Brand Officer Marc Pritchard called on digital players…
Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened?
YouTube video bloggers and other independent producers have been a growing part of marketing content…
Why the Wall Is Crumbling Between Sales, Marketing
The Rise of E-Commerce and Retailers Morphing Into Media Players Spurs ChangesAs VP of e-commerce,…
The Big Agenda: What Lies Ahead for Marketing in an Increasingly Ad-Free Future
Everything You Need to Know Going Into 2016 Unilever spends $7.7 billion on global advertising,…