Key consumer trends for the next decade from dentsu

0
#HEALTH & WELL-BEING #ENVIRONMENTAL & SOCIAL ISSUES #E-COMMERCE & MOBILE RETAIL

A growing interest in e-commerce, health and wellness, e-sports and environmental issues will have a major influence on future consumer habits, according to a report from agency holding group dentsu international that looks all the way to 2030.

Why it matters

COVID-19 has accelerated several existing trends in the marketing space, not least the embrace of digital channels for commerce and entertainment, on the one hand, and a burgeoning interest in personal well-being and healthier, more ethical products on the other. Brands will need to be aware of and, where necessary, respond to each of these shifts.

The four trends

  • As online retailers grow in size and scope – fuelled by the growth in ecommerce during the pandemic – many brands will find themselves struggling for visibility. Nearly half (46%) of Chinese consumers would likely use a single company for all their lifestyle needs.
  • Environmental concerns have gone up during the pandemic, catalysing a new wave of consumer activism. In the longer term, purchasing decisions will increasingly be based on social and ecological issues.
  • COVID-19 has fuelled appetite for e-sports and virtual gaming as consumers worry about mass gatherings. With global awareness of e-sports expected to reach two billion by 2021, the perception of sport in general will continue to evolve with “real-world” sports and activities being forced to innovate to keep up.
  • Brands have to embrace the concept of “inclusive intelligence” – the ability to incorporate new views, values and behaviours into their value proposition against a backdrop of widening inequality and ethical complexity.

Sourced from dentsu international

 

 

About Author

BrandKnew

Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

Comments are closed.