Support women suppliers.
- Today: Hire women suppliers using databases provided by organizations such as the Women’s Business Enterprise National Council (WBENC).
- This quarter: Offer workshops, professional matchmaking events, investment opportunities, training and other resources for women business owners.
- This half: Set aside part of your products—and shelf space—for women-owned businesses. When Brother Vellies Creative Director Aurora James called on brands to commit 15% of their offerings to Black-owned businesses, several retailers in the U.S. and Canada signed the pledge.7 Consider making a similar commitment to women-owned businesses. At Facebook, we’ve promised to spend at least $1 billion with women and diverse suppliers every year.
Examine how your brand represents women.
- Today: Assess whether your creative contributes to harmful stereotypes. For example, are women in your commercials always cooking or doing laundry? According to an Unstereotype Alliance study, only 7% of women are shown in nontraditional, unstereotyped roles in advertising around the world.8
- This quarter: Include criteria for gender, race and sexual orientation in your briefs, scripts and casting documents. Consider representing intersectional identities that combine these attributes. To gain inspiration about inclusive marketing, register for “Forward Together,” a Facebook-hosted content series with videos launching on March 24.
- This half: Hire a diverse team so your creative can be more authentic in how it reaches a broader range of women’s voices.
Share the stage: Help amplify historically underrepresented voices.
- Today: Build awareness for women’s interests during cultural moments such as Women’s History Month. Consider creating a social media post commemorating women who’ve made an impact.
- This quarter: Invite women to share their stories. On International Women’s Day, March 8, Pure Leaf’s “No Is Beautiful” social media campaign featured videos of women describing how they’ve said no to distractions in order to say yes to opportunities that changed their lives.
- This half: Elevate women’s voices in your products or services. Ancestry.com has created a tool for people to understand how their own women ancestors may have experienced suffrage.
Collaborate with others working to make a difference.
- Today: Connect with and learn from other leaders, which can make a big impact on your own journey. During Women’s History Month, Facebook is offering networking and learning opportunities to small and medium business leaders and entrepreneurs around the world through our #SheMeansBusiness Spring Training virtual program.
This article first appeared in www.adage.com