Ogilvy Updates USPS’s Famous ‘Neither Snow nor Rain’ Creed for the Trump Era
Snow, rain, heat and gloom of night are the least of the U.S. Postal Service’s…
Browsing: Creative Director
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
Treading Virtually for New Product Launch
BART and Ronin design virtual exhibition New Horizons to launch Vredestein car tyres Dezeen promotion: Dutch…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…
Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Creative Director’s Choice: BSSP’s Sinan Dagli on falling in love with the Apple Watch spot
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight…