Creative Director’s Choice: Will Gelner of Engine on Ikea’s grime holiday spot
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns…
Browsing: Creative Director
Creative Director’s Choice: BSSP’s Sinan Dagli on falling in love with the Apple Watch spot
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight…
‘I have to fight to do my job’: Confessions of a copywriter
Copywriters used to be central to how an agency worked, but the rise of project…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
Getting To The Best Idea (with Niki Papadopoulos)
Podcast: Play in new window | Download Every idea – even a great one – needs an editor.…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…
Grape Expectations: The Transformation of Wine Labels
Just a few years ago, most bottles of vino featured label designs that you might…
Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Apple, Uniqlo and Rag & Bone use movement to spread their message In early February,…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…