Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
Browsing: Creative Director
Getting To The Best Idea (with Niki Papadopoulos)
Podcast: Play in new window | Download Every idea – even a great one – needs an editor.…
Confessions of a Creative Director
EVER WONDER WHAT IT TAKES TO BECOME A CREATIVE LEADER AT A WORLD-FAMOUS AGENCY? WE…
Grape Expectations: The Transformation of Wine Labels
Just a few years ago, most bottles of vino featured label designs that you might…
Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Apple, Uniqlo and Rag & Bone use movement to spread their message In early February,…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
How to be Human: Advertising and the Humanistic Approach
“It’s something that seems surprisingly tricky (in advertising) to be human,” proclaims Samuel Akesson, the…
How can we get more career experience in less time?
Experience can’t be faked and we can’t travel forward in time, so where do we…
Branding Matters In Local Government, And Atlanta Is Leading The Way
Not all cities have a budget for design, but Atlanta’s department of urban planning is…
University of Phoenix Dives Into Immigration Debate With Latest Ad
Pivot from its previous campaigns on working parents After dedicating its last few ads to…