We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
Browsing: Creative Director
THIS IS THE WEIRDEST AD WE’VE SEEN ALL YEAR
RC Cola’s Filipino family drama turns out to be something from a different universe…
Ogilvy Updates USPS’s Famous ‘Neither Snow nor Rain’ Creed for the Trump Era
Snow, rain, heat and gloom of night are the least of the U.S. Postal Service’s…
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
Treading Virtually for New Product Launch
BART and Ronin design virtual exhibition New Horizons to launch Vredestein car tyres Dezeen promotion: Dutch…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…
The Olympics will be in 2021. The branding will still say ‘2020’
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…