What Do CMOs Actually Want in an Agency?
Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing…
Browsing: Creative Director
The beauty of contrast
To the poet, blue is the hue of sky and sea, the aura of twilight…
10 STEPS BRANDS CAN TAKE NOW TO BOOST WOMEN IN BUSINESS
Even before the pandemic, women handled multiple responsibilities at once, from running a business to…
We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
THIS IS THE WEIRDEST AD WE’VE SEEN ALL YEAR
RC Cola’s Filipino family drama turns out to be something from a different universe…
Ogilvy Updates USPS’s Famous ‘Neither Snow nor Rain’ Creed for the Trump Era
Snow, rain, heat and gloom of night are the least of the U.S. Postal Service’s…
Gmail’s new logo is just a taste of Google’s plan to rethink productivity
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
User-Generated Audio Branding: What You Need To Know To Ride The Next Sonic Wave
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
Treading Virtually for New Product Launch
BART and Ronin design virtual exhibition New Horizons to launch Vredestein car tyres Dezeen promotion: Dutch…
Marketing Meets Mission
A beer brand might seem an unlikely ally in the campaign to end violence against…