
We don’t need ‘creatives’, we need copywriters and art directors
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
A couple of weeks ago, Dave Trott lamented the fact that planners now call themselves “strategists” and…
RC Cola’s Filipino family drama turns out to be something from a different universe…
Snow, rain, heat and gloom of night are the least of the U.S. Postal Service’s…
Google’s productivity apps have a new name: Google Workspace. But there’s far more to this…
Among the shortcomings of short-form video service Quibi was a decision at launch by the Jeffrey Katzenberg-led…
BART and Ronin design virtual exhibition New Horizons to launch Vredestein car tyres Dezeen promotion: Dutch…
A beer brand might seem an unlikely ally in the campaign to end violence against…
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Logos look a little different when they practice social distancing. Efforts to curb the spread…
Is that a smart move? Brand strategists weigh in. The 2020 Olympics have officially been…