Being a Digital Leader Has Never Been More Urgent
While the COVID-19 pandemic may be a health crisis and shock to the system, it…
Browsing: Canada
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?
With an enduring reputation for political neutrality, a peaceful civil life and prime luxury goods,…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of…
McDonald’s Is Finally Making It Easier To Find One Of Its 36K Restaurants
How do you know which way to turn? Consult the golden arches. The golden arches…
Falling for Niagara
SPONSOR CONTENT How a waterfall became a top destination for active adventurers. In the…
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
Monday’s Solar Eclipse Cast a Dramatic Shadow Over Twitter and Facebook
Facebook said the eclipse sparked more discussion than Super Bowl LI Monday’s solar eclipse spurred more than…