How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Browsing: Facebook
How and why DTC advertising hasn’t cooled off as much as once thought
Apple’s move last year to institute limits on tracking with its App Tracking Transparency tool quickly inhibited…
‘Social listening is so important’: Hulu adapts social strategy to follow fans’ interest
Much of the online chatter following the release of the limited series “The Dropout” this…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
Where does the Twitter brand go from here?
Elon Musk left the Twitter brand battered after the company gave up control of its…
THE OTHER WAR: APPLE VS FACEBOOK
For a few years now Apple and Facebook have been at each other’s throats. The…
The rise of Canva, the $40 billion design juggernaut
Canva’s easy-to-use design platform has become a word processor for our modern visual culture. It’s…
How Telegram Became the Anti-Facebook
Hundreds of millions of users. No algorithm. No ads. Courage in the face of autocracy.…
SIDE EFFECTS ARE THE REAL EFFECTS
After more than 10 years of writing about the scourge of tracking and online surveillance,…
How Social Media Firms Moderate Their Content
Content moderation is a delicate balancing act for social media platforms trying to grow their…