On D2C digital ad spend, Google and Facebook still beat Amazon
New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase…
Browsing: Facebook
100+ Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic]
Are you trying to decide which social media platforms are right for your business? Want…
Generation Z – the truth and nothing but the truth
Generation Z are a current challenge for many marketers trying to answer the questions: how do…
Why marketers should capitalize on Pinterest influencers
As the latest social media IPO, Pinterest is making headlines, and I’ve long been a fan of…
FACEBOOK’S NEW ‘DATING’ FEATURE COULD CRUSH APPS LIKE TINDER
AT F8, FACEBOOK’S annual developer conference, Mark Zuckerberg announced a new dating service, simply called “Dating,” that will…
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment.…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
THE RISE AND FALL OF FACEBOOK’S MEMORY ECONOMY
Facebook’s Memories feature—where it shows you pictures and posts from a day in the recent…
5 Key Tips for Creating Viral Videos
Viral videos: they’re the goal for many content creators. When creating viral videos you have…
How to Get More From Your Influencer Marketing Investment
Influencer marketing helps brands bridge the gap between the suspicious and the familiar — but…