When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Browsing: Facebook
This Identity Activist Wants to Make Facebook Obsolete
Your digital self is fragmented and owned by third parties. Kaliya Young has a plan…
CollegeHumor Helped Shape Online Comedy. What Went Wrong?
The company grew from a scrappy startup to a digital media player. Now it’s clinging…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
How to Bootstrap Your Content Marketing
You don’t need a lot of money to be effective with content marketing. Here is…
Content, targeting and the new era of platforms: The Hershey Company’s CMO, Jill Baskin
In this exclusive interview for WARC’s annual Marketer’s Toolkit, Jill Baskin – Chief Marketing Officer at…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
The Architects of Our Digital Hellscape Are Very Sorry
The Architects of Our Digital Hellscape Are Very Sorry If you’re feeling a bit uneasy…