10 STEPS BRANDS CAN TAKE NOW TO BOOST WOMEN IN BUSINESS
Even before the pandemic, women handled multiple responsibilities at once, from running a business to…
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From blind optimism to sober responsibility: how design has changed
Co.Design’s founding editor, Cliff Kuang, talks to us about why he started the Innovation by…
Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
3 Rules for Dealing with Marketing Disruptions
Rule #1: Look for the silver lining Most disruptions cause the average person to panic,…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
Which Companies Are Winning in China?
When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon…
TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…
The Best Times to Post Your Social Media Updates in 2021 [Infographic]
When should you be scheduling your social posts to maximize engagement and response? While individual…