How new social media audience trends are changing online shopping experiences


The rapid expansion of social commerce has led to significant shifts in online shopping spaces. In 2022 alone, 51% of shoppers have purchased a product or service directly via social media platforms, and over 70% say a social post inspired them to make these purchases. By 2023, social commerce sales are projected to double last year’s numbers.

However, people are spending less time on specific platforms and social media as a whole. This means users are condensing their time (and spend) to the platforms, formats and commerce integrations that impress them and meet their needs.

Download this report by Inmar Intelligence, ‘The New Social: Obstacles and Opportunities Amid Major Social Media Shifts’ to learn more about:

  • The new shifts and trends shaping the future of social commerce 
  • How influencers are guiding more authentic and successful marketing
  • What shoppers are looking for on each social platform
  • How brands can craft more meaningful social media experiences

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or or visit

About Author


BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

Comments are closed.