Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Browsing: Social Commerce
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
How ‘everywhere commerce’ is influencing social connections
As content and commerce intermingle, brands have the opportunity to tell stories and fuel interactions…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
3 Big Changes Pinterest Has Made Which Might Change Your Strategy
Since its launch in 2010, Pinterest has amassed more than 320 million monthly active users globally,…
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
Social Commerce Is Primed to Go Mainstream (Survey)
Older social media users are more likely to drive social shopping to its tipping point…