What the Facebook outage should teach marketers
Six hours with no Facebook, Instagram or WhatsApp was a major global story. Similar platform…
Browsing: Engagement
Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.…
How One App Is Making Space for All Students in Higher Ed
Collaboration has always been key in the academic setting. Students learn better when they can…
Gamification strategy and DTC brand marketing
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case…
Nine Tips for Creating SEO-Friendly Content [Infographic]
Most marketers are well aware that search-friendly content can help boost traffic, engagement, conversions, and…
Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for…
Developing a trust strategy for your brand, and how to measure it
Looking back at 2020 and into 2021 – change and disruption remains fundamental. Some elements…
5 Mistakes You’re Making With Your Email List
Things aren’t always as they appear, and this especially applies to email marketing. The email…
Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand…