‘Your dollar goes a little bit further’: Smaller brands are finding TikTok to be a more profitable advertising channel
In the past year, TikTok has become a more lucrative advertising channel for smaller brands.…
Browsing: Engagement
The Ad-Solute Truth: iPhone 14 | R.I.P. Leon | Apple
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple’s approach to combining practical product demonstrations with entertaining…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
How Will Gen Z Shape the Future of the Design Community?
With Gen Z creatives now entering the workforce, how will their influence be felt across…
“Are You Listening?” How to Stay Open and Curious to Other People’s Ideas
In this episode, we discuss the importance of really hearing where others are coming from.…
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered…
The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…
Transforming A Brand With Inspiration And Martech
Starting The New Year Off Right: Understanding The Role Of MarTech And AI In The…
INTERACTIVITY: ADVERTISING’S HIDDEN ENEMY
The advertising and marketing industries had a dream. The dream was that interactive media would…