Creating a framework for digital healthcare content
Healthcare brands have a unique opportunity to use digital content to help people understand what…
Browsing: Engagement
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
How to raise your curiosity quotient
In our current business landscape of information overload, you must find meaningful knowledge that you…
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
Use Cases for AI in Email
In the nearly 50 years since email was invented, people have spent a great deal…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
Is Your Brand Engaging or Intrusive?
A brief guide to developing constructive consumer relationships. Managing a brand is a little like…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
3 Tips for Building Your Personal Brand on Social Media
Since the future of any sector is uncertain, it’s important to build a personal brand…