Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

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Both social media and search engine optimization (SEO) can be highly effective inbound marketing tactics.

So which should marketers choose?

An infographic (below) from Orbit Media explores what separates the two and which is better suited for various situations.

Specifically, the piece looks at the differences between social media and SEO in nine key areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

Check out the infographic:

Nine differences between social media and search optimization

About Author

Ayaz Nanji

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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