In conversation: The CEO moment
Corporate leaders are changing how they do their jobs in ways that may permanently transform…
Browsing: Conversations
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question…
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…
If you’re not embracing native advertising, your content marketing strategy is obsolete
We have a serious problem in content marketing and I’m going to point fingers today.…
Brands keep apologizing for racism. Why do all their posts look the same?
The predictable and formulaic design of an Instagram apology. Over the last few weeks, as…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
PROS & CONS: CONVERSATIONAL AI AND CHATBOTS
Advances in artificial intelligence are leading to ever-more sophisticated conversational AI. What are the pros…
How to reinvent your email as a productivity tool
Getting back to basics and consolidating every type of correspondence on email may seem counterintuitive,…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…