{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
Browsing: Conversations
PROS & CONS: CONVERSATIONAL AI AND CHATBOTS
Advances in artificial intelligence are leading to ever-more sophisticated conversational AI. What are the pros…
How to reinvent your email as a productivity tool
Getting back to basics and consolidating every type of correspondence on email may seem counterintuitive,…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
How Introverts Can Learn to Network Effectively
Learning how to network effectively is an invaluable skill to have when it comes to…
Quality over quantity – how content marketing lost its shine
Content marketing is in poor shape, and attempts to please everybody appeal to nobody, says Brian…
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
What will blockchain mean for other social media?
Websites That Pay Users With Blockchain Aim to Disrupt Facebook Benny Giang, co-founder of CryptoKitties,…
#NEWLOOK: TWITTER EYES REDESIGN TO PROMOTED TREND ADS
Twitter is experimenting with a redesign to its one of its first ad products, the…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…