The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Browsing: Engagement
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
Brand Marketing vs. Performance Marketing: Finding the Right Balance
Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Short form video is the new wave of storytelling
The videos audiences are consuming are getting shorter everyday. Grant Munro shows marketers how to capture…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
Don’t break the rules – become flexible and agile
I’ve read yet another good and insightful piece on success in digital transformation, which relies…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
How to Design a Stellar Customer Experience
The Zappos of the world are redefining expectations. Whatever your industry, you need to keep…