It’s time for an Augmentality Shift


AR is also a powerful tool to enrich the world around you, connect with others and fuel self-improvement.

When it comes to Augmented Reality and its full potential, brands are missing out by only seeing the tip of the iceberg. We have research to help view AR through a different lens.We teamed up with Ipsos for our biggest Augmented Reality research study to date, covering 16 markets and speaking to over 25,000 people to uncover what consumers and brands really think about AR. Our research revealed more than just numbers – it unveiled the accelerating expectations of consumers, unearthing the significant gap between consumers and brands. The technology is here, the consumers are fluent, and your competition is onboard. But don’t just take our word for it.

Read the report here..


Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or or visit

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