Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy…
Browsing: Consumers
What consumers want from social
Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads Half of consumers follow…
Now with extra brush strokes! What advertising can learn from art
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers…
Consumers Respond To #Hashtags, Not @Handles
Markters are still navigating how to best use social media to connect with consumers, and…
How to Use Virtual Reality in Your Digital Marketing [Infographic]
I recently spent a weekend at my sister’s house. More accurately, I spent a weekend…
Do Consumers Want Businesses to Take Political and Social Stands?
Most US consumers say it is important for companies to take stands on social/political issues,…
Would Consumers Rather Lose Their Phones or Their Wallets?
How important have smartphones become to modern life? Would consumers rather lose their phones or…
Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media…
Navigating the crowded seas of marketing technology solutions
With an exhaustive list of martech solutions to choose from, how do you decide which…