The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…
Browsing: Consumers
From ‘consumers’ to ‘citizens’: why grocery brands need a new target audience
As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Technology and Wisdom: The twain has to meet
Right now they seem to be at the opposite ends of the spectrum. Maximum potency…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Beyond Profit Podcast: A Discussion with StrawberryFrog CEO Scott Goodson
According to a major study of consumers by StrawberryFrog and the Reputation Institute, 69…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
Markets Do It Vertically. Consumers Do It Horizontally
Quick: What do white wine, Brie cheese, a squash racquet, a Brooks Brothers suit, fresh…
Study Finds Which Types of Digital Ads Are Most Annoying for Consumers
A survey of US digital ad buyers reveals which types of ads are likely to…
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy…