Building brand belonging is no longer just appreciated – it’s imperative
New research by Sefiani has highlighted the importance of a renewed focus on building brand…
Browsing: Consumers
Consumers see brands ‘kingwashing’
Seven in 10 Britons think brand tributes and activity around the Coronation of King Charles…
Distress Sail!
Apparently, there is ” Wisdom of the Crowds “..” A Collective Bias “. Though not sure with wisdom and bias– can the…
Creativity is Futureproof
Did you know? The future apparently is already here, albeit a tad unevenly distributed Perhaps…
It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party
The PepsiCo-owned soda is the latest brand to partner with Decentraland Mountain Dew is the…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…