Distress Sail!
Apparently, there is ” Wisdom of the Crowds “..” A Collective Bias “. Though not sure with wisdom and bias– can the…
Browsing: Consumers
Creativity is Futureproof
Did you know? The future apparently is already here, albeit a tad unevenly distributed Perhaps…
It’s time for an Augmentality Shift
AR is also a powerful tool to enrich the world around you, connect with others and…
Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party
The PepsiCo-owned soda is the latest brand to partner with Decentraland Mountain Dew is the…
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…