Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party
The PepsiCo-owned soda is the latest brand to partner with Decentraland Mountain Dew is the…
Browsing: Consumers
To Succeed on TikTok, Brands Must Become Publishers
Lyft gains traction after adopting this strategy alongside content studio Fallen Media Chao Williams knows…
In Graphic Detail: How do consumers really feel about the metaverse?
Over the past year, the metaverse has grown from buzzword du jour to buzzword de l’année. Tech…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…