What does Byron Sharp’s research really tell us about differentiation?
Rob Meyerson was struggling to fully grasp some of the assertions in Byron Sharp’s books,…
Browsing: Consumers
Buying Is Boring. Consumers Want to Browse.
Pinterest is on a mission to make online shopping fun Editor’s note: This piece is…
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
How to pull off a third moment of truth
More e-commerce and a greater focus on hygiene means people are dealing with more packaging…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…
From ‘consumers’ to ‘citizens’: why grocery brands need a new target audience
As the hub of ‘retail normality’ during COVID-19, grocery brands have an opportunity to use…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
Technology and Wisdom: The twain has to meet
Right now they seem to be at the opposite ends of the spectrum. Maximum potency…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…