Why TikTok is getting serious about media mix modelling
Jorge Ruiz, TikTok’s Global Head of Marketing Science, explains the mobile app’s approach to measuring…
Browsing: Research
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after…
DOOH’s impact stronger than classic signs: neuroscience study
Neuroscience has quantified the impact of out-of-home advertising (OOH) for the first time and found…
Targeted ads aren’t just annoying, they can be harmful. Here’s how to fight back
Online targeted advertising divides and isolates us. It’s time to restore the role of consumers…
How Common Ownership of Startups Improves Innovation Efficiency
When venture capital firms own equity in more than one competing startup in an industry,…
B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics,…
Why Timestamping Your Online Content Is So Important
I’ve been blogging for 15 years, but I’d never given a lot of thought about…
How Incubators Help Entrepreneurs Succeed
Becoming a successful entrepreneur requires the right combination of factors, impeccable timing and often sheer…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…