How Common Ownership of Startups Improves Innovation Efficiency
When venture capital firms own equity in more than one competing startup in an industry,…
Browsing: Research
B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics,…
Why Timestamping Your Online Content Is So Important
I’ve been blogging for 15 years, but I’d never given a lot of thought about…
How Incubators Help Entrepreneurs Succeed
Becoming a successful entrepreneur requires the right combination of factors, impeccable timing and often sheer…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…
Employee Engagement: Making a Difference
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question…
The High Cost of Returns: Should Retailers Rethink Their Policies?
Shoppers love the kind of liberal return policy that makes it easy for them to…
Virtual, equitable, and precise: The dean of Stanford’s medical school talks about what healthcare could be
Lloyd Minor discusses how genomics, data science, and technology—and a better understanding of behavioral and…
5 of the Most Promising AI Marketing Tools [Research]
CB Insights publishes the AI 100, a yearly list of the “most promising private companies providing…