AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder…
Browsing: Research
Is Your Brand Tailoring Messages or Stalking Consumers?
Personalized marketing is all the rage, but how can you walk the line between creepy…
The Science of Breakthroughs: What Holds Some Ideas Back?
Why do some scientific breakthroughs take off while others languish in the shadows? In their…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
As marketers in the Age of Digital, we are moving at the speed of digital…
How design led to overconsumption–and how it can help stop it
After years of research, Formafantasma publishes a staggering multimedia documentary about the e-waste crisis. In…
How Big Companies Can Outrun Disruption
Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can…
TV ad sales teams need to think digital
Broadcast TV needs to rethink its own sales approach if it is to effectively counter…
Helping Entrepreneurs Grow Small Businesses in Emerging Markets
While most business research in the developing world focuses on finance, a Stanford professor is…
Search: One-Third Of Brand Queries Experience Competitive Brand Bidding
Competitive brand bidding isn’t new, but the practice goes largely unchecked across search. Managing trademark…