Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
Browsing: Augmented Reality
Brands, Leagues and the Future of the Spectator Experience in Sports
If you’re not innovating, you’re not doing fans any favors So far in 2020, brands…
The next big smart home innovation is right under Amazon’s nose
We need to stop waiting for the next Echo or Nest, and start looking for…
Marketers explore the value of QR Codes
It took a global pandemic, but QR codes may finally take off With the increasing…
Close the Marketing and Sales Gap, and You’ll Close More Deals
With the flood of information readily available to buyers about potential vendors, modern sales reps…
Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
How to Use Augmented Reality to Attract Customers [Animated Infographic]
Augmented reality can help your brand stand apart from the competition by offering interactive and…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…