How brands can make the most out of the return to live experiences
Brands should embrace the consumer’s increased willingness to engage with digital experiences in a post-pandemic…
Browsing: Augmented Reality
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
Most consumers don’t know what the metaverse is, but are interested in taking part
The majority of consumers do not know what the metaverse is but are still interested…
The future of Microsoft’s HoloLens project? More equitable meetings, for starters
Accenture as well as OceanX are already using the company’s new Mesh platform. Grace Hwang…
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the…
TikTok shares its most creative brand campaigns of 2020
If you’re a Strictly Come Dancing viewer, you might have noticed this year that presenter Claudia Winkelman…
Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
Brands, Leagues and the Future of the Spectator Experience in Sports
If you’re not innovating, you’re not doing fans any favors So far in 2020, brands…