Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
Browsing: Augmented Reality
Brands see potential in virtual reality advertising
The digital ad industry’s biggest trade group says consumers want to see more commercials they…
Five Reasons to Hold Off on Virtual Reality Marketing
Much is being said about all the fresh, creative ways marketers can use virtual reality…
Getting your brand ready for augmented reality
Creative technologist and Asia-Pacific head of AR provider Zappar reveals why brands need to start…
How a French furniture brand activated Pokémon Go across 200 stores
Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to…
Agencies are so bullish on VR they’re eating some of the cost to convince brands
Virtual reality is hot right now. But while the technology has the attention of many…