Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Browsing: Augmented Reality
Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs
The head of the most valuable company in the world talks to Bloomberg Businessweek Editor…
What It Means To “Google” Something Just Changed Forever
Google doesn’t want to just answer questions anymore. It wants to guess the question before…
How Facebook’s object-recognition tech could boost marketing
What Facebook’s AR push means for the future of commerce and the concentration of power…
A $2.6 Million Bet To Turn Your Home Into A Giant Screen
Some of the brightest minds in interface want to bring us augmented reality, without the…
Embracing digital is the antidote to disruption for retailers
Katja Forbes looks at failing Australian retailers, and demonstrates why legacy brands which embrace online…
Move Over Mobile Phone: The Next Ad Frontier is the Windshield
The next frontier in digital advertising may be your car’s windshield. Automakers, technology companies and…
The rules of VR: How advertisers can avoid making very real mistakes
As we go hurtling to the new and shiny things on the block (namely virtual…
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
JWT and others are already in the publishing game In late September, J. Walter Thompson’s…
Yahoo’s new ad offering zooms in on mobile and augmented reality
Yahoo has launched new ad products for local advertisers. Called Yahoo Tiles, the new mobile…