Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.
Respondents say it takes them four hours and ten minutes to write a typical blog post, up 74% from when a similar survey was conducted in 2014.
Bloggers who say they spend six hours or more on a typical post are 50% more likely to report above-average results.
![Percentage of bloggers who report strong results based on time to create each post](https://i.marketingprofs.com/assets/images/daily-data-point/221004-orbit-better.jpg)
The average length of a blog post is 1,376 words in 2022, up from 808 words in 2014.
The average word count of a blog post is boosted by a small number of bloggers who go big: 12% of respondents say their typical blog post is over 2,000 words.
Some 65% of bloggers say their typical post is between 500 and 1,500 words.
![Average number of words per blog post survey results](https://i.marketingprofs.com/assets/images/daily-data-point/221004-orbit-average.jpg)
![A smaller number of bloggers write posts that are over 2000 words long](https://i.marketingprofs.com/assets/images/daily-data-point/221004-orbit-range.jpg)
B2B bloggers typically write longer posts and spend more time writing posts compared with B2C bloggers.
![Average number of words and time spent per blog post in B2B vs B2C](https://i.marketingprofs.com/assets/images/daily-data-point/221004-orbit-b2b.jpg)
About the research: The report was based on data from a survey conducted in August and September, 2022, among 1,016 bloggers.
Published on October 4, 2022
—
This article first appeared musebycl.io
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or engage@groupisd.com or visit www.groupisd.com/story