Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
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4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
By now, many companies are incorporating content marketing into their marketing strategy and targeting their…
10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…
When is the best time to post on social media?
Exactly when is the best time to post on social media and your website? It’s…
Tech Trends for B2B Marketers
Here are the Tech Trends for B2B Marketers that Gartner has identified for 2019. B2B marketing teams need…
Can experiential marketing build trust and advocacy?
What brand wouldn’t want to have a relationship built on trust with their consumers? Trust…
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
What Brands Can Learn From Today’s Experience-Based Businesses
What Companies Can Learn From Today’s Experience-Based Businesses Today we live in an experience-driven economy…
How advertisers can achieve programmatic success
Programmatic advertising’s disruptive position We live in an age where we regularly talk about things…