How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to…
Browsing: B2B
Why Marketing Maturity Needs to Be Top-of-Mind in Today’s Digital Landscape
Companies have adapted and leaned on digital strategies to connect internally and externally since the…
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Picture this: Your company’s email campaigns have an average open rate of around 15%. Then…
Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?
Determining when to invest in a new employee can be difficult, especially if your business…
If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Seven Ways to Show Up Human in Your PR and Marketing Efforts
Are you telling stories that connect, or are you just marketing and promoting to your…
To Cut Costs, Know Your Customer
The economic disruptions caused by the ongoing pandemic are forcing myriad decisions on CEOs of…
The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions
The pandemic has caused unprecedented upheaval in the corporate world, and we marketers are trying…
How to Attract Buyers in the Modern Business-to-Business Market
Business-to-business sales and marketing have evolved rapidly over recent years as digitization has transformed the…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…