B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
Browsing: B2B
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
How the Digital Era Is Nudging Universities to Adopt a B2B Model
The education space is witnessing dramatic shifts in how it engages with students and the…
How To Drive Marketing & Innovation Via Customer Review Sites
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a…
From Physical to Digital and Back Again: Three Ways for Brands (B2C or B2B) to Stand Out
There is a clear trend of B2C brands that once existed only online opening physical…
30% of B2B marketers own up to delivering a ‘poor’ digital experience
Close to a third of B2B marketers have given a brutally frank assessment of their services in…
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
By now, many companies are incorporating content marketing into their marketing strategy and targeting their…
10 Ways To Advertise Your Advertising Agency
Do you advertise your advertising agency? Based on my industry experience, most do not. This…