Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador…
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Fashion startups are making use of luxury brands’ unsold styles
Elevated Layers, set to emerge from beta mode late this month, plans to provide high-end…
Millennial Dads Say Advertisers Just Don’t Get Them
Three in four millennial dads are resentful that advertisers and marketers are out of touch…
The Incredible Credible Website: How Credibility Boosts Your Business [Infographic]
It’s only natural that we like people more when we trust them, and the same…
Social Media Endorsements: Where Will Marketers Draw the Line?
What if advertisers found a stealthy new way to get their pitch across — a…
PR and media in rapid mobile-powered transition
The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed…
The style guide imperative for branding
How and Why We Built a Company Style Guide Inconsistency stinks. With writing, it’s the…
5 INFLUENCER MARKETING TRENDS THAT ARE CHANGING THE GAME
By Danielle Wiley and Allison Talamantez There are many tried and true strategies when it…
Infographic: How social influencers affect purchase intent
Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends New research claims…
As social influencer programs gain, some marketers land in hot water
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social…