How you can use Cumulative Advantage to build unstoppable momentum


My new book has arrived: Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds

Some early reviews are in:

“After I read this book, I stayed up all night thinking about it.”

“Cumulative Advantage will be Mark Schaefer’s legacy to the world.”

“I’m so inspired. This book is coming to me at the perfect time. Oh my goodness.”

But today, I want to explain why Cumulative Advantage could be right for you.

I respect your time and your faith in me, so before you buy this book, you deserve to know — “What’s in it for me?”

I had only one goal with this project — It had to be my best book ever. It had to be bold and beautiful and deliver value on every page. I believe I have achieved that.

I think everybody will take something different from the book, but it answers three primary questions:

1. How can you stand out?

When you get down to it, business today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?

Let’s be honest. Your content, social media plan, and SEO strategy probably aren’t enough any more. Even “being great” is not enough today. The world is stacked against us in so many ways. We need a new path and this book provides an alternative — momentum.

Specifically, you will learn:

  • How the advantage that drives momentum comes from everyday experiences.
  • The insider secrets of creating vast awareness for your projects and ideas.
  • Why momentum is driven by the speed, time, and space of a “seam.”
  • How to nurture powerful connections that lead to breakthrough opportunities.
  • How the “certainty of business uncertainty” can be used to your advantage.

This book does not deliver just “information.” It provides new insights you have not experienced anywhere else.

2. What is your source of Cumulative Advantage?

There has been a lot of sociological research on how people create momentum but it’s never really been applied to normal people and businesses before. As you will learn, Cumulative Advantage is happening with you or without you, so you need to get on board.

Through inspiring case studies and life stories, I’ll show you how real people go from zero to hero in a practical, actionable way. What are the dynamics of momentum that you can put to profitable use right now?

This is a book of boundless hope — there is nothing in Cumulative Advantage that is not accessible and “doable” for any reader.

By the way, if you loved my book KNOWN, you will adore this book! Sort of “KNOWN” part 2 in a way.

3. How can you succeed … on your own terms?

I am not a fan of the “hustle” lifestyle. In fact, I’ve seen first-hand how it can destroy lives.

An idea woven throughout this book is ikigai — finding the right blend of success and lifestyle. This is the anti-hustle book. Let’s succeed, achieve, and work hard. But let’s use research and science to create a plan to get ahead and have a rewarding life while doing it!

Cumulative Advantage will inspire you!

If you’re a fan of my writing, you know that there is no fluff or filler in anything I publish. I respect you too much to waste your time. I don’t even have any blurbs or testimonies in the book. I just get right to the point!

So you know that you’ll get value out of every single page. You’ll learn, you’ll be inspired, and I think you’ll even laugh out loud a time or two. This is the most personal book I’ve written and the most gut-wrenching as well. At the end of the book, I tear open my heart as you’ve never seen before.

Here is my promise to you. If you read Cumulative Advantage, you’ll never see the world the same way again. A bold statement … and a confident one.

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: or visit

About Author

Mark W Schaefer

Mark W. Schaefer is the author of the world's best-selling book on Twitter (The Tao of Twitter), the first book on influencer marketing (Return On Influence), an essential book on blogging (Born to Blog), a beloved introduction to social media marketing (Social Media Explained), a path-finding book on content marketing (The Content Code), a book of essays (LESSONS), the world's most popular book on personal branding (KNOWN), and "Marketing Rebellion" an Amazon best-seller that is a spell-binding look at the unexpected future of marketing.

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