It all starts with Andy Warhol, of course
What if a Coca-Cola bottle, from one of Andy Warhol’s Kennedy-era pop-art classics, escaped its frame and bounced into other nearby masterpieces in some kind of fantastical museum?
The results might look a lot like the short film below. Developed with Blitzworks and director Henry Scholfield, the piece combines live action, animation and fanciful strokes to help evolve Coke’s global “Real Magic” platform.
After the bottle leaves the confines of “Coca-Cola (4),” scenes take place in Turner’s “The Shipwreck,” Munch’s “The Scream,” Van Gogh’s “Bedroom in Arles,” Hiroshige’s “Drum Bridge and Setting Sun” and Vermeer’s “Girl with a Pearl Earring.” New works from young creators in Africa, India, the Middle East and Latin America also appear.
Ultimately, the bottle lands with an art student.
“Masterpiece’ is not a story in which Coke appears… Coke is the story,” says Pratik Thakar, global head of creative strategy and integrated content. “True to the spirit of the brand—and not unlike the way a supply chain collaborates to deliver Coca‑Cola to consumers at just the right time—a diverse collection of artwork spanning multiple genres, geographies and generations comes together to uplift a slumping teenager,” he says.
The dude in question starts chugging the stuff, so presumably he got bounced the gallery. Can’t risk getting Coke all over those priceless exhibits!
Any evocation of Warhol is dope, and this one especially resonates. Andy (literally) drew inspiration from mass media and consumer goods. Now, brands employ his ideas and imagery. It’s like a cosmic cycle that won’t quit, as delicious as any mixture of carbonated water, high fructose corn syrup and caffeine. May his 15 minutes never end!
“We are excited to connect with Coca‑Cola to showcase one of Andy Warhol’s most iconic works alongside some of the world’s most universally loved masterpieces,” said Michael Dayton Hermann, director of licensing, marketing and sales at The Andy Warhol Foundation for the Visual Arts. “These pieces, paired with works by emerging artists from around the globe, celebrate the inspirational power of visual art through the magical lens of Coca‑Cola.”
This article first appeared https://mail.google.com
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or email@example.com or visit www.groupisd.com/story