Netflix’s ‘Stranger Things’ is dangerously close to becoming ‘Sponsored Things’
At first it was charming, but the many branded tie-ins to the Netflix hit are…
Browsing: Coke
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
Maybe advertising can solve all the world’s problems
Now that Pepsi has defused social unrest, what are you waiting for, on-the-sidelines brands? If…
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, “What…
Coke uncovered: 12 marketing lessons from 20-year Coca-Cola veteran
Digging through a new book by former Coca-Cola Company European marketing chief Javier Sanchez Lamelas…
Cadbury ‘memevertising’ campaign should have creative agencies feeling nervous
Cadbury’s new campaign, ‘Tastes Like This Feels’, follows Coke in promising consumers a tangible benefit…
Consumers want brands to do good
Havas: Consumers Demand Corporate Social Responsibility Transparency, sustainability and purpose beyond profit are more than…