Coke’s Tab Dilemma Begs the Question: Is There a Marketing Case for Resurrecting Retired Brands?
Limited edition runs have become a popular way to bring products back This year, an…
Browsing: Coke
Pepsi challenges the classic rum and Coke recipe
Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to…
A Coca-Cola Bottle Visits Masterpieces of Classic and Contemporary Art
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one…
The future of marketing jobs
Even as virtual worlds and digital spaces grow, the future of marketing careers remains centered…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Should marketers be using NFTs? (And, what are they?)
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the…
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
How Google, Facebook, Microsoft, and Amazon became the most manipulative advertisers on TV
The biggest ads from the biggest brands in big TV moments used to be dominated…
It’s time for brands to finally show their true colors!
It’s in times of need that powerful brands are defined. As COVID-19 swept across the…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…