Keeping The Advertising Industry Honest (Episode 24)
Justin Singh is the Founder and CEO of “Outdoor Inspection Services” (OIS), a business intelligence…
Browsing: Coca Cola
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
OC MARKETING DIRECTOR ON HOW THE OLYMPICS DELAY CHANGED ITS MESSAGING
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
Coca-Cola encourages shared meals in 1st ad since pandemic pause
Dive Brief: Coca-Cola debuted its first new advertisement since the pandemic started, shining a spotlight…
How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Branding lessons learned at Apple
‘Don’t go dark’: Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips Businesses…
{grow}: Why branding is rooted in evolution. We brand to survive.
In Mark Schaefer’s book Marketing Rebellion, he states that consumers are now in control of brands…
See famous logos get reimagined for the coronavirus age
Logos look a little different when they practice social distancing. Efforts to curb the spread…
The 10 most innovative brands of 2020
White Claw, Ryan Reynolds’s Aviation Gin, Popeyes, Mountain Dew, Patagonia, Netflix, Ikea, P&G, and Adidas…