Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Browsing: Coca Cola
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
Is SAD the new HAPPY in Advertising?
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically…
Next-generation brand communications
Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years
Young, hip, digitally native brands love swag – t-shirts, jackets, notebooks, and promotional products with…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…