Building Post-COVID Brand Relationships with Consumers
In today’s fallout from COVID-19, consumers have had to adapt to a variety of potentially…
Browsing: Coca Cola
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
The power of provenance: how trading on their country of origin can help brands grow overseas
An international presence allows brands not only to broaden their footprint into fast-growing markets, but…
Keeping The Advertising Industry Honest (Episode 24)
Justin Singh is the Founder and CEO of “Outdoor Inspection Services” (OIS), a business intelligence…
The state of wearables in 2020
Wearables can bring brands into the fold with customers and provide immersive insights. CMO looks…
How the world’s biggest advertisers are spending (or not) as the pandemic grinds on
As the coronavirus crisis took its grip on the western world, many marketers initially reacted…
OC MARKETING DIRECTOR ON HOW THE OLYMPICS DELAY CHANGED ITS MESSAGING
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…