How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
Browsing: Coca Cola
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyperconnected World” uses an iconic brand—Coca-Cola—to illustrate…
Claus and brand effect!
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…
40 Facts About How Psychology of Color Can Boost Your Website Conversions (Infographic)
“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays…
Froth and furious: The FIFA World Cup Twitter winner!
Budweiser Most Discussed On Twitter During World Cup Football fans weren’t the only people following…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
VR and advertising: How brands can start planning now
At first, virtual reality seemed like a niche technology that would cool off after a…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…