Claus and brand effect!
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…
Browsing: Coca Cola
40 Facts About How Psychology of Color Can Boost Your Website Conversions (Infographic)
“Feeling blue”, “caught red-handed”, “black sheep”, “white lie” – the list goes on. Color plays…
Froth and furious: The FIFA World Cup Twitter winner!
Budweiser Most Discussed On Twitter During World Cup Football fans weren’t the only people following…
Samsung’s CMO on why ‘not being tech savvy’ is an advantage
Despite working at one of the world’s biggest tech brands, global CMO YH Lee believes…
VR and advertising: How brands can start planning now
At first, virtual reality seemed like a niche technology that would cool off after a…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
A crucial paradigm for a changing world
(Why effective branding might become more important than ever.) By the year 2020, roughly 30…
Diet Coke Relaunches in North America With New Design and Flavors
The Diet Coke Twitter feed has been quiet since last August, when it congratulated Taylor Swift on her…
Take 5: How to Tell a Great Story
Storytelling is a key business skill. Here’s how to make your narratives more persuasive. Based…