Next-generation brand communications
Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address…
Browsing: Coca Cola
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
The golden age of product placement
Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years
Young, hip, digitally native brands love swag – t-shirts, jackets, notebooks, and promotional products with…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
WHY MORE BRANDS ARE DITCHING THE CMO POSITION
A deep dive into why companies are ridding themselves of the long-respected chief marketing role…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Six Tools for Communicating Complex Ideas
Business leaders need to know how to make their information stick. Every business leader is,…