HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
Browsing: Coca Cola
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
WHY MORE BRANDS ARE DITCHING THE CMO POSITION
A deep dive into why companies are ridding themselves of the long-respected chief marketing role…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Six Tools for Communicating Complex Ideas
Business leaders need to know how to make their information stick. Every business leader is,…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
The art of the DIY Logo
If one principle of marketing is true for every industry, it is that the simplest…
Good Brand Design Appeals to Consumers on an Unconscious Level
An excerpt from “Kellogg on Branding in a Hyperconnected World” uses an iconic brand—Coca-Cola—to illustrate…
Claus and brand effect!
The brand storytelling genius of the Coca-Cola Santa Since 1995, Santa trades in his sleigh…