The Evolution of 13 Famous Logos [Infographic]

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How have iconic logos evolved over time?

Do logo changes tend to correspond to periods of revenue growth for brands?

To find out, C+R Research examined the important logo changes of 13 well-known brands: Starbucks, Apple, Google, Amazon, Levi’s, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, and Airbnb.

As part of the analysis, the researchers mapped major logo changes to each brand’s revenue history.

Check out the infographic below to see the findings:

About the researchThe report was based on analysis of the logo changes of 13 major brands: Starbucks, Apple, Google, Amazon, Levi’s, Microsoft, Dell, Twitter, Nike, Coca-Cola, IBM, Shell, Airbnb.

This article first appeared in www.marketingprofs.com

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About Author

Ayaz Nanji

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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