Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Browsing: Twitter
The questions Spotify, Bumble, and Medium execs are asking themselves—and why you should follow their lead
These eight ‘Masters of Scale’ built multibillion-dollar companies by asking simple, but important, questions. Is…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
How moral outrage makes social media more extreme
A new study out of Yale University suggests the reason that your Facebook and Twitter…
‘No one’s going in blind’: Brands are bringing gaming and esports in-house
Nothing says a media trend is here to stay quite like marketers scrambling to take…
So Many Social Media Outlets, So Little Time. So Where Should You Spend Your Marketing Budget?
Gone are the days of each social media app serving an individual, unique purpose. In…
Thin is in and is there a place to hide?
OREO MAKES KID-REPELLENT PACKAGING FOR COOKIE-CRAZED PARENTS The ‘Thins Protection Program’ tapped Green Giant, Ford,…
How OREO’s #ProudParent campaign connected to National Coming Out Day and started a lasting conversation
Key results +2846%increase in mentions1 5xhigher engagement vs benchmark3 +34%lift in positive sentiment2 The opportunity…
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…