How OREO’s #ProudParent campaign connected to National Coming Out Day and started a lasting conversation
Key results +2846%increase in mentions1 5xhigher engagement vs benchmark3 +34%lift in positive sentiment2 The opportunity…
Browsing: Twitter
Google and MIT prove social media can slow the spread of fake news
Jigsaw and MIT have published a new study that proves sharing misinformation can be thwarted…
The Engineering Leader’s Guide to Crafting a Personal Brand that Stands Out From the Crowd
To plot the course of Anjuan Simmons’ engineering career, you need to go back to an…
Can Out of Home ads really create PR fame – or will high expectations hurt the industry?
Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going…
How Pringles’ zombie escape broke rules in gaming and advertising
Grey London’s creative directors tell the story behind their innovative campaign with Pringles and Xbox,…
The story of Old Monk
One of the more fascinating threads that emerged on Twitter recently was by Siddharth Misra…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…
CADBURY DEFENDS AD FEATURING GAY COUPLE SHARING CREME EGG, AFTER A TWITTER STORM
Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which…
The Best Times to Post Your Social Media Updates in 2021 [Infographic]
When should you be scheduling your social posts to maximize engagement and response? While individual…