Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
Browsing: Twitter
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
Why Major Brands Are Becoming More Size Inclusive
When comedian Leslie Jones, who is six feet tall, couldn’t find a designer to dress…
How to Build A Winning Advertising Agency New Business Program
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog…
10x Your Product Launch Effectiveness With These 5 Proven Viral Marketing Techniques
Ready to launch a new product? You’ve already done the hard work, now all you…
7 Brands Killing It With Humor on Twitter
It’s remarkable how brands connect with people when they stop taking themselves so seriously. Everyone…
Inside Kellogg’s social-driven strategy to launch new products
Product launches are high-risk for any CPG business, but particularly on social media where months…
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…
Things Millennials are Killing in 2019, According to Twitter
Our annual research into what millennials are killing explores the industries, trends, and items that…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…