Can Out of Home ads really create PR fame – or will high expectations hurt the industry?
Rarely a week goes by without an inspired billboard, bus-shelter poster or bus livery going…
Browsing: Twitter
How Pringles’ zombie escape broke rules in gaming and advertising
Grey London’s creative directors tell the story behind their innovative campaign with Pringles and Xbox,…
The story of Old Monk
One of the more fascinating threads that emerged on Twitter recently was by Siddharth Misra…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…
CADBURY DEFENDS AD FEATURING GAY COUPLE SHARING CREME EGG, AFTER A TWITTER STORM
Mondelez-owned Cadbury has defended a new U.K. campaign for its Cadbury Creme Egg, in which…
The Best Times to Post Your Social Media Updates in 2021 [Infographic]
When should you be scheduling your social posts to maximize engagement and response? While individual…
30+ smartphone apps you should delete before 2021
Start off the new year right by ruthlessly uninstalling apps that stress you out, play…
How 2020 killed the Instagram brand
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
3 Things To Keep In Mind When Creating Innovative Products In 2021 And Beyond
If you want to innovate, you don’t necessarily need to be in Silicon Valley. And…