CMO Conversations: Erica Probst, Head of Sales, YouTube
2020 has been a momentous year for all sorts of reasons, with huge changes to…
Browsing: Brands
Recycling content for a greener advertising future
New is not always better. Consumers are creatures of habit and often buy into nostalgia,…
How Carrefour beat the ‘big bad wolf’ syndrome
Carrefour, the French supermarket chain, successfully demonstrated how large brands – often depicted as the…
The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.…
How Uber Eats and Chobani Leverage Real-Time Data to Inform Business Decisions
Marketers have had to be nimble as they navigate these uncertain times. Real-time data and…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
How to Use LinkedIn Stories to Promote Your Business [Infographic]
Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in…
Experience is more than just the next theme of your ad campaign
Karmarama’s Grace Francis outlines three ways in which brands can authentically close the gap between…
The 5 ‘Frontier CMO’ strategies to lead brands to economic recovery
With brands around the world disrupted by the coronavirus pandemic, and marketing budgets being squeezed,…
How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…