Casual gamers are attractive audience for brands
Marketers that are interested in connecting with gamers may benefit from expanding their efforts to…
Browsing: Brands
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
5 ways agency work will change going forward
This is part of a special package from Digiday about what comes next, looking to…
The strongest strategy is collective
To be able to sit and ponder, to focus and compose words and thoughts on…
The Future of Strategy
Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
Make it better, not just safer: The opportunity to reinvent travel
Do you remember your first flight? The first time you fell in love with a…
The cynic’s case for why brands need to double down on the Facebook ad boycott
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
In An Era Of COVID-19 Disruption, Brands Must Rethink Marketing As Empathetic Customer Experiences
New research shows that brands that embrace innovation and agility with an aim on humanizing…
New game, new rules: how brands can reach audiences through esports under lockdown
With sporting events still grounded around the world, esports has been left as the only competitive…