Four benefits your brand can unlock with better employee advocacy
Huge sums are poured into marketing campaigns every year. But one line item that is…
Browsing: Brands
The Dark Side of Artificial Intelligence in Marketing
I spend an inordinate amount of time thinking about artificial intelligence and its applications for…
How shopper marketing is changing
Many brands are failing to monetise at the shelf, with a poor shopper marketing strategy…
Brands, agencies seek ad efficiencies by going direct
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency…
How synesthetic marketing can boost brands
Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a…
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
How to make your brand worth talking about
Brands that rise above the noise have three things in common. Here’s how to get…
Shifting Influence: Micro-Influencers Prove That Influencer Marketing Is Far From Dead
The following is a guest post by Brett Zucker, CMO at Monotype. Chief Marketing Officers and their teams…
Is Facebook Messenger still a viable channel for brands?
A new Facebook Messenger product feature launched earlier this month is making it easier for businesses to…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…