The reality of in-house agencies
Many in-house agencies are failing to realise their potential, held back by the constraints of…
Browsing: Brands
When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Durex rebrands with flat logo and “sex positive” campaign
Creative agency Havas has designed a new brand identity for British condom manufacturer Durex, which features a flattened…
Applying the theory of planned behaviour
There are many reasons why people fail to take actions they know they should, like…
Advertising’s positive role in society gains recognition
Nearly half (46%) of British consumers believe advertising has a positive impact on society, while…
Putting The C In CMO
This year’s Consumer Electronics Show (CES) attracted an increasing number of CMOs as technology continues to play…
Can you describe an ad in a sentence without mentioning the brand?
If it’s possible to describe an ad in one sentence without mentioning the brand, or…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Five Best Brands For The Canna-Curious
From tea to dark chocolate-covered espresso beans, these cannabis products will convert you. Your curiosity…