WGSN: 10 Direct-to-consumer brands to watch in 2019
Direct-to-consumer brands continue to boom. Here, WGSN’s Laura Saunter selects 10 brands that we think…
Browsing: Brands
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
Business models die. Brands don’t
Your business does not have a brand. Your brand has a business. That may sound…
What clients seek from influencer collaborators
Influencers have a lot to offer brand managers and online marketers, but they will have…
‘It’s only getting better’: Buyers are shifting budgets to LinkedIn
LinkedIn is coming into more favor among ad buyers, who say they are shifting budget…
Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann
Condé Nast is heading into 2019 ready for change. This past fall, the legacy magazine…
Why We Can’t All Get Away with Wearing Designer Clothes
In certain professions, luxury goods can send the wrong signal Imagine yourself at a meeting…
Feelings of Nostalgia Can Make Us More Patient
Waiting is part of everyday life. We wait for dishes to be served at a…