Five predictions for the creator economy in 2022
The creator economy has exploded in recent years. But what’s next? There’s never been a…
Browsing: Brands
Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
BRANDS THAT MATTER
Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies…
Festive marketing offensive: Should brands stay away from religion?
Brands need to be extra careful when they pick a purpose and shouldn’t be afraid…
The Future of Gen Alpha and Sports Lies in the Metaverse
Tips for brands looking to play ball Sometimes collectively referred to as screenagers, Gen Alpha…
From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises In…
In People We Trust: Here’s How to Make Your Content More Human
Most of the work we do as marketers is focused on the future – predicting it,…
Consumers Say They’ve Increased Social Media Messaging With Brands Since Pandemic, Find It More Positive
In a potentially significant change in consumer behavior related to the pandemic, new research indicates…