For CMOs, Pressures to Deliver Short-Term Growth Prevent Long-Term Transformation
There may be a significant performance gap in what CMOs believe are important capabilities for…
Browsing: Brands
The future of marketing on Pinterest
A different social network, Pinterest’s changing strategy will encourage users to transition from the site’s…
How to capitalise on low attention
Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes…
Optimized 6-Second Ads Encourage Ad Recall
A few years ago, Vine challenged audiences to think about what they could do in six seconds.…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
How to Deliver Personalized Content at Scale No Matter Your Marketing Strategy
Why do we trust Google as a search engine as much as we do? Besides…
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that…
‘Speak Up! You Have a Seat at the Table Because You Earned It’: Bacardi’s Laila Mignoni
The brand builder, digital native expert and Bacardi’s Director of Creative Excellence has delivered award-winning…
Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…