Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Browsing: Nike
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
Retail Reimagining: Why Being Great Is no Longer Good Enough
The retail industry is undergoing a major repositioning as legacy stores and brands that were…
Design for the experience economy: Buying the brand experience
Once we streamline the path to purchase, what’s left for experience designers to do? Vertical…
How advertisers can get the most from VR, AR ads
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade…
Zara built a $20B empire on fast fashion. Now it needs to slow down
This week, the brand announced an ambitious plan to transition to sustainable fabrics and recycling.…
How to Build A Winning Advertising Agency New Business Program
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…