How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Browsing: Nike
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
Are advertisers going to infiltrate our dreams?
Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’…
What brands can learn from the best digital campaigns
We list the best digital marketing campaigns to help you find your next great marketing…
With its first line of sneakers, Lululemon wants to bring its ‘Science of Feel’ to your feet
This month, Lululemon is entering the footwear fray at a time when smaller athletic shoe…
Nike’s designs are still killing it after 50 years. This tiny detail reveals how
Buried on a product page, this little design story shares a lot about Nike’s focused…
This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…