NFTs still useful to promote brand loyalty
Are NFTs dead? How media agencies are framing the future of this blockchain tech After…
Browsing: Nike
Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
Michael Jordan’s Brand Has Reportedly Earned Nike $19 Billion USD in the Past Five Years
The story of Michael Jordan breaking barriers and creating Jordan Brand after meeting with Nike (NYSE:NKE +0.04%) executives in 1984 began with great…
NIKE AND TIFFANY ARE ‘A LEGENDARY PAIR’ IN TEASER ADS FOR COLLAB
This is the luxury jeweler’s first foray into footwear, though details are scant As Nike…
This 1970s Nike manifesto is absolutely wild
Is a modern office really an office without inspirational quotes scrawled across the walls, on…
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…