Is virtual reality the next channel for digital marketers?
In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine…
Browsing: Nike
Mars’ Jane Wakely: “Innovation needs to move, entertain or drive utility”
Jane Wakely, Global CMO for the Pet Nutrition business at Mars, is chairing the Effective…
A First Look at Nike’s Gear for the Tokyo Olympics
The apparel and shoes for Team USA were designed for peak performance—ecologically and athletically. Ever…
The Secrets of Advertising Agency Business Development
The Not So Secrets of Advertising Agency Business Development Do you think that advertising agency business development…
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers. We…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
Cultural Velocity: Five ways to make ideas move in culture
Stefan Burford, Global Chief Strategy Officer at Initiative, outlines five methods by which marketers can…
Nike’s Victory Swimsuit Steals Tricks From Fish Gills
It took Nike 55 design attempts over 18 months to come up with a suit…
Brands must address ‘digital dilemma’ while taking a stand on social issues in 2020
More brands will be taking a stand on social issues in 2020 in response to…