TRACKING THE MARKETING INDUSTRY’S RESPONSE TO POLITICAL UNREST
Brands and media companies are being pulled into the political fray in the wake of…
Browsing: Nike
OPINION: FROM ‘OK BOOMER’ TO ‘OK BRAND’—HOW TO ALIGN WITH GEN Z’S SOCIAL CONSCIENCE
You may not recognize the name Peter Kuli, at first blush, but you definitely know…
These are the 10 best ads of 2020.
How Burger King, Nike, and Patagonia made great advertising for an awful year Every year,…
ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Just don’t do it
We don’t need any more ads about equality from brands that don’t have their house…
Nike and Kendrick Lamar Honor Kobe Bryant on What Would Have Been His 42nd Birthday
Today, on what would have been Kobe Bryant’s 42nd birthday, Nike pays tribute to the basketball…
Want to Be Taken Seriously? Don’t Be Fake. Be Consistent
Redesigning a logo or making an empty statement invite criticism and accusations of slacktivism While…
How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…
Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
Race isn’t a social construct. It’s an ad campaign
What you can do to kill the greatest sell job of all time. Ask anybody…