How Search Engines Use Artificial Intelligence
Search engines are incredible. You pop onto your favorite one, type in a few keywords,…
Browsing: Microsoft
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
Who Made That Decision: You or an Algorithm?
When we buy something on Amazon or watch something on Netflix, we think it’s our…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
How to Change the Default Apps on All Your Devices
Don’t settle for the preinstalled apps Apple, Microsoft, and Android stick you with. Mix it…
3 steps to reskilling in the digital era that no leader can afford to miss
The announcement by Amazon that it would budget for $700 million to train its staff on digital…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…