Brands are still unsure about advertising in games. Here’s how to change their minds
Each week, we ask agency experts from across the world and the ad business for…
Browsing: Microsoft
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Leadership lessons from the world’s best CEOs
The authors of the new book CEO Excellence, who interviewed dozens of the top-performing chief…
Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
See the DreamCube, the immersive spectacle that’s like walking into a video game
It’s not sci-fi. The brand has already signed deals with the NBA and Manchester United.…
The future of Microsoft’s HoloLens project? More equitable meetings, for starters
Accenture as well as OceanX are already using the company’s new Mesh platform. Grace Hwang…
What Belongs in Your Basic Bundle?
Say you’re planning to watch a movie tonight — you sit down, open the Amazon…