Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Browsing: Microsoft
Need more designers? You need a design system
Key takeaways Design is just as important as the technology behind it. With numerous platforms…
AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder…
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]
In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social…
Design for All: Why Inclusion Matters in Business
When creating a product or a system, designers often think about their target audience and…
AI in advertising means more than bidding
Google’s display advertising is deploying AI in a way that allows it to tailor messages…
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…