The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Browsing: Microsoft
See Mailchimp’s clever new branding
Mailchimp’s branding, encapsulated by Freddie the winking monkey, is iconic. So why mess with a…
See the DreamCube, the immersive spectacle that’s like walking into a video game
It’s not sci-fi. The brand has already signed deals with the NBA and Manchester United.…
The future of Microsoft’s HoloLens project? More equitable meetings, for starters
Accenture as well as OceanX are already using the company’s new Mesh platform. Grace Hwang…
What Belongs in Your Basic Bundle?
Say you’re planning to watch a movie tonight — you sit down, open the Amazon…
Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Microsoft’s Albert Shum: Design leaders need to be teachers
Albert Shum, Microsoft’s CVP of design, always assumed teaching is like managing a team. Then…
Microsoft’s Peter DeBenedictis: “tech is an enabler, but don’t lose sight of the human element”
Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of…
How brands can navigate mistrust, misinformation, and multiple mindsets
Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s…