Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
Browsing: Microsoft
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Microsoft’s Albert Shum: Design leaders need to be teachers
Albert Shum, Microsoft’s CVP of design, always assumed teaching is like managing a team. Then…
Microsoft’s Peter DeBenedictis: “tech is an enabler, but don’t lose sight of the human element”
Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of…
How brands can navigate mistrust, misinformation, and multiple mindsets
Each year the landscape that marketers face becomes more complex. Mobbie Nazir, We Are Social’s…
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
Why Purpose is Profitable
Our hyper-connected world is changing faster than ever. While new technologies are accelerating unprecedented marketing…
What CEOs Really Think About Remote Work
EOs and other executives say they’ve seen enough to judge whether remote work is working.…
How to Build a Brand Through Live Streaming [+ Examples]
Nowadays, it’s critical you invest in a video marketing strategy to build brand awareness and expand your…
When The Magic Happens
This is a story about when big innovations happen. Not how, but when. And to…