AI and the Social Sciences Used to Talk More. Now They’ve Drifted Apart.
Research shows that the gap between these disciplines is growing, which could make it harder…
Browsing: Microsoft
Why B2B brands need to invest in brand marketing
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Who Can Stop Facebook? Limiting the Power of Social Media
Venture capitalist Roger McNamee was an early investor in Facebook and claims he mentored founder Mark…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]
In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social…
Design for All: Why Inclusion Matters in Business
When creating a product or a system, designers often think about their target audience and…
AI in advertising means more than bidding
Google’s display advertising is deploying AI in a way that allows it to tailor messages…
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
How Can Social Science Become More Solutions-Oriented?
A conversation between researchers at Kellogg and Microsoft explores how behavioral science can best be…