Which Companies Are Winning in China?
When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon…
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What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they…
Consumers expect brands to be inclusive
In the midst of social upheaval in the US, many marketers are striving to be…
12 incredibly useful Gmail settings you didn’t know you needed
Every feature-rich app has its share of easily overlooked settings. But Gmail—man, oh man. Gmail…
Gamification Is Changing How We Work — and Succeed
The story of gamification isn’t fun and games. It’s serious. Authors Kevin Werbach and Dan Hunter have…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
4 Booming Industries That Are Stealing Social Media’s Growth Playbook
Internet users spend approximately two hours a day on social media. That’s enough time for brands to show…
As office buildings empty out, here’s one creative use for all of that space
Offices around the U.S. are sitting empty, as the pandemic has forced many employees to…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…