One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
Browsing: Google
For Brands, Perfection Is Out and Authenticity Is In
As our lives move increasingly online, the ways marketers interact with us are evolving as…
A throwback to some memorable Mother’s Day ads
There’s been some incredible Mother’s Day campaigns throughout the years. Ones that make you shed…
GOOGLE CON GAME: THE SEQUEL.
One thing you gotta say about Google – these guys have balls. A couple of…
10 Important Google Search Algorithm Updates From 2021 [Infographic]
As you craft your 2022 SEO strategy, which search updates from 2021 should you be…
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
A New Year’s resolution for entrepreneurs: Revisit Jim Collins
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
Why Brand Salience Is The Ultimate B2B Marketing Objective
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and…
How to implement an actionable data ethics framework
Did you know your company’s data privacy practices can be a competitive differentiator? Usually, we…
An ex-Googler is giving Gmail a brilliantly productive feature—on his own
By the time Google’s Inbox app launched in 2014, the designer responsible for its vision…